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Marketing & selling moreHow your shop shows in Google

One page decides how your whole shop appears in Google, in WhatsApp shares and in AI answers — and connects your Google tools.

  • 6 steps
  • 1:08 video
  • Store admin → Content (CMS) → SEO & tracking
  • Set up once

Jump to a step

The video has no sound: the captions on screen explain each step, and every step is written out below with a picture.

  1. 1

    Title, description and sharing picture

    Open SEO & tracking under Content. Under How the shop shows in search results, write the Shop title and Shop description (up to 160 characters) — the words under your shop’s link in Google.

    The Sharing picture shows when someone shares your shop on WhatsApp or Facebook.

    Step 1: Title, description and sharing picture
  2. 2

    Google Analytics and Search Console

    Paste your Google Analytics 4 measurement ID (G-…) to count visitors, and your Google Search Console verification — the whole meta tag is fine. Then press Verify in Search Console a few minutes after saving.

    Step 2: Google Analytics and Search Console
  3. 3

    Google Ads conversions

    If you advertise on Google, paste the Google Ads tag id and Purchase conversion label, and each order is reported to Google Ads as a sale.

    Step 3: Google Ads conversions
  4. 4

    AI search and assistants

    Choose whether AI search tools and assistants may read your shop: Welcome AI search and assistants, Allow AI search, but not AI training, or Keep all AI crawlers out.

    Step 4: AI search and assistants
  5. 5

    Old links

    Moved from another website? Under Old links, type an Old address and where to Send visitors to, and press Add — Google and old bookmarks follow it. Addresses shoppers tried that do not exist are listed too.

    Step 5: Old links
  6. 6

    Save

    Press Save at the top. The shop picks it up within about five minutes.

    Step 6: Save
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