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Marketing & selling moreWrite a journal article

Articles bring shoppers from Google and give them reasons to trust you — recipes, how a product is made, care guides. The Journal is your shop’s blog.

  • 5 steps
  • 0:59 video
  • Store admin → Content (CMS) → Blogs
  • Everyday

Jump to a step

The video has no sound: the captions on screen explain each step, and every step is written out below with a picture.

  1. 1

    Start an article

    Open Blogs under Content (the page is called Journal) and press New article.

    Step 1: Start an article
  2. 2

    Title and text

    Type the Title and a Subtitle, then write in the big box. The toolbar adds a Heading, Bold, a Pull quote, lists, numbered steps, a divider and a Picture from your library.

    The Preview on the right shows it as shoppers will see it, on a computer or a phone.

    Step 2: Title and text
  3. 3

    Featured picture and details

    On Details, choose the Featured picture, the category, the author as readers see it, the Publish date, tags and the summary shown on the journal card.

    Step 3: Featured picture and details
  4. 4

    How it shows in Google

    On Search & sharing, set the Title in Google and when shared and the description, with a preview of the result.

    Step 4: How it shows in Google
  5. 5

    Publish or schedule

    Save draft keeps it private. Publish puts it live — or, with a date in the future, the button reads Schedule and it goes live by itself then.

    Step 5: Publish or schedule

Stuck on a step?

Book a short call and we will walk through it with your own shop on screen. Book a call